1. Keyword selection: First, choosing keywords related to electrical switches is important. These might include "electrical switch," "power switch," "light switch," specific brand names, types (such as toggle switches, push-pull switches, etc.), and relevant terms.

2. Website optimization: Ensure your website is easy to navigate, with all switch products clearly listed by category. Also, each product page should have detailed descriptions, including the type of switch, size, usage, installation method, etc. Each page should also contain relevant keywords.

3. Content marketing: Create blog posts and tutorials about electrical switches, which can help improve your website's ranking. For example, you could write an article on how to choose electrical switches, or a tutorial on how to install them.

4. Social media: Use social media platforms to promote your electrical switch products. You can post product images, share blog posts, or hold competitions to attract more attention.

5. Link building: Try to get backlinks from other relevant websites. This could include electrical blogs, hardware stores, or DIY websites.

6. Local SEO: If you sell electrical switches locally, then local SEO is very important. Ensure your website includes your business address and contact details, and also list your business in online directories such as Google My Business.

7. User experience: The design and user experience of your website can also affect SEO. Make sure your website design is attractive, loads quickly, and displays well on mobile devices and other platforms.

8. Reviews and ratings: Encourage customers to leave reviews and ratings. This can not only help build trust but also improve search engine rankings.

These methods can help improve your electrical switches' ranking in search engines, thereby attracting more customers.